SuperBowl LVII Report
The Super Bowl report I developed on behalf of Creatoriq examines the advertising strategies and influencer marketing campaigns that took place during the event, and evaluates which brands made the biggest impact based on key metrics like impressions, share of voice, reach, and engagement.
World Cup Report Part 1
Despite being controversial, the 2022 World Cup sparked substantial momentum for brands during gameplay at the tournament's midpoint. In Part 1 of CreatorIQ’s World Cup Report, we looked at which brands were currently winning the 2022 World Cup, and the influencer marketing campaigns these brands deployed to achieve their success.
World Cup Report Part 2
The 2022 FIFA World Cup in Qatar was officially the most popular sporting event ever. Brands that participated, either via sponsorship or campaigns promoted by the world’s biggest sports stars, scored some notable goals. In Part Two of CreatorIQ’s World Cup Report, we crowned a brand winner and took a look at the influencer marketing campaigns that captured the whole world’s attention.
