Designed, produced, and executed an original social media campaign on behalf of client Harmony Helper called the #Hear1Sing1 Challenge.
The objective of this campaign was to bring people together through music, increase engagement with existing followers, raise money for the Actor’s Fund, and reach new audiences. By leveraging relationships with key influencers like Alex Brightman, Rob McClure, and Jelani Remy, this campaign reached over 1.5M people and garnered 314 responses across social — client Harmony Helper’s most successful social campaign to date.
The campaign achieved the desired effect of reaching audiences within the Broadway community and raised $1,570 for the Actor’s Fund. The campaign positioned Harmony Helper as an ally and supporter of Broadway professionals at all levels, encouraging the target audience to join Harmony Helper in support of the Actor’s Fund.
The quality of the responses was extraordinary as active users, Broadway enthusiasts, and people outside Harmony Helper’s sphere of influence like Ben Schwartz and Carter Bays contributed to it.
